3 Effective Ways to Nurture Leads

Man using his laptop

If your business does well, you have to be intentional in all your marketing efforts, particularly lead nurturing. The idea is to keep providing relevant information to a target audience from the moment you establish contact to the moment they convert.

During the whole process, the target group has to feel engaged otherwise your efforts will bear no fruit. The best thing about hiring a Denver SEO company, such as C1 Partners, to do your marketing is that you can concentrate on the core activities of your business.

What’s more, the company can market your services with the necessary intensity without feeling like they are too pushy with the product, a tendency many business owners have. After generating leads, the marketing company will apply the following techniques to nurture the leads:

Targeted Content

Leads that have been natured using targeted content result in a sales opportunity increase of 20%. The idea behind this tactic is that one size does not fit all.

The marketing company uses content that targets each market group strategically to get the best results. In fact, the tactic is so nuanced that the right content is not enough; it has to be delivered to those people at the right time.

Multi-Channel Nurturing

Research shows that 80% of all marketers realize open email rates less than 20%. To add salt to the wound, 78% of those opened emails never turn to a sale. If not anything else, this is a clear indication that there is a need to change tactics.

An effective digital marketing company will apply technology that goes beyond email limitations; they will consider things like push notifications, social media, and a direct sales outreach to maximize the impact of your sales efforts.

Multiple Touches

A prospect will receive up to ten touches from the first contact to when they become a customer. Of course, the journey for every buyer is different, but a general rule is that few touches mean few conversions.

The most successful strategies for lead nurturing will address concerns and questions prospects have all along the way with things such as blog posts, white papers and social media.

It is no longer enough to amp your lead generation efforts. An effective lead nurturing strategy sits central to any successful marketing. As a business, it is always wise to get someone to formulate the plan for you.