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Azi Vaziri

Account Manager @ Google

Montréal, Québec, Canada

WORK = PLAY *(when you love what you do)

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Interests

Professional interests:
Marketing Trends. Advertising. CM/CMO. UX.

Personal Interest:
Visual Arts (photography/ painting/ mixed media/ cinematography)

Work experience

(June 2012 to present)
Sr. Account Manager, Google
- Partnering with executive teams of Fortune 25 companies in Québec on key business decisions relating to digital marketing strategy, customer segmentation, and business intelligence, to achieve client’s business and marketing goals / KPIs
- Developing relationships with C-suite, senior managers, and other key stakeholders in client organizations to enable a high degree of collaboration and trust with Google
- Activities include weekly C-level & B-level meetings, strategic consulting on online marketing (Search / Display / Video), conversion strategies, increasing client ROI, and growing client market share
- Highlighting untapped revenue opportunities for clients and growing profit & market share for key accounts across client portfolios in Tech, Automotive & Finance
- Spearheading & managing the French language localization efforts

(November 2011 to May 2012)
Account Strategist (on contract), Google
- Strategic analysis & account planning for top tier clients across Canada
- Optimization to improve SEM performance (Search & Display)
- Best practices for French language performance across Canada

(May 2009 to November 2011)
Communications Advisor, AXA
Project management; Writing original English and French copy for eNewsletters, POS materials, print ads, bulletins & sales training documents.

(June 2003 to March 2009)
Product Marketing Specialist, Industrial Alliance
Competitive research & analysis; Maintaining existing product portfolios; New product development & market implementation; Managing marketing & training materials.

(2005 to 2008)
Creative (seasonal & freelance), Timothy Hardie Photography
Creative concepts; Post production; On-location secondary camera & lighting.

(2001 to 2003)
Events Team Leader, MAP Entertainment
Business development; Event concept creation & implementation; Cross-promotional campaign negotiations.

Education

(2006 to 2008)
at BCIT Marketing Communications (British Columbia Institute of Technology)
Honours

(2001 to 2002)
at Emily Carr University of Art + Design

(1999 to 2001)
at University of Alberta