Fares Aldik

Digital Strategy/Analytics consultant

Montréal, Québec, Canada

Interactive Marketing Specialist with substantial IT/Analytics (Web Solutions) and Management (Strategic Planning & Project Management) experience of Internet based Businesses. Direct experience with Startups, SMB's as well as mature Corporations. Fluent in both English and French. Interested in early-stage e-business startups as well as companies “on the bubble”.

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Specialties

E-commerce Project Management, E-Business Strategic Planning and Analytics, SEM (Search Engine Marketing) and Interactive Marketing

Work experience

(January 2011 to present)

Instructor - Internet Business Graduate Program, McGill University

Teaching:
CMIS 530 Web Analytics for Internet Business
CMIS 543 Internet Business Analysis & Optimisation

(September 2006 to present)

IT Commitee Member, Gautrais.com - Chaire en droit de la sécurité et des affaires électroniques

Strategic Technical Consulting, including business plan & sales strategy development from a Technical point of view.

(January 2003 to present)

Digital Strategy/Analytics consultant, DIGITO.ca - The Digital Optimization agency

Digital Strategy, UX, Marketing and Social;
Digital Analytics consulting for:
- Adobe Omniture products implementations and analyses
- Google Analytics consulting

(January 2012 to May 2013)

Senior Web Analyst, Cardinal Path

Google Analytics Premium
Adobe products powered by Omniture

(December 2009 to January 2012)

Lead Consultant - Online Analytics & Optimization, Bell Business Markets - Customer Experience

Led a Team of Web Analytics & Optimization Consultants

(November 2007 to December 2009)

Senior Online Analytics Consultant - Professional Services, Bell Web | Bell Business Markets

Web analytics consulting

(January 2007 to December 2007)

Webmaster, M.Sc. E-commerce program, HEC Montreal & University of Montreal

Strategic Technical Consulting, including managing Web Development Projects.

(August 2007 to November 2007)

Interactive Marketing Specialist, Emergis Inc.

Brand development, web site traffic growth, web site UI and advertising revenue. Developed statistics systems (Web Analytics) and Interactive Marketing Campaigns.

Emergis is a Canadian Information Technology leader that focuses on the Health and Finance services sectors

(January 2003 to August 2007)

Web Solutions consultant, OpenLOGIK.ca - Web Strategy

Web Hosting Provider, SEO Consulting, Web Application Development

(September 2006 to May 2007)

Speaker / Conférencier, Student Connections / Étudiants bien branchés

Customized Training & Presentations for Business
SC delivers on-site customized services including comprehensive group presentations on e-business, Web marketing and safe surfing.

http://www.studentconnections.ca/en/

(July 2005 to August 2006)

Programmer - Analyst, Zip411 Enterprises inc. now Ziplocal.com (TSX:ZIP)

In charge of Search Engine optimizations and Information Managment for the Online Businesses Directory.
- Analyze, Plan and Develop Web applications for the Business Finder Zip411 Search Engine;
- Develop and Maintain Branch Locators Software for Rona, Botanix, Caisses Desjardins, Napa, Autopro, Homehardware, Laurentian Bank, Remax;
- Administer Zip411 Web Projects requiring other departments participation;
- Develop a Statistical Report Generator for all global Business Finder usage (Analytics);
- Document Search Engine Software Components of the Search Engine and the Locators.

(February 2003 to May 2004)

Programmer / Analyst, Beytech inc. (www.techbey.com )

- Recruit and Manage a small team of Web application development;
- Create a Web Dating Solution from the ground up;
- Coordinate Graphic work and program all applications and functions of the site including affiliate program, transaction processing, CMS, Mailling, Chat, Forum ;
- Create a Content Management System and Portals following precise specifications;
- Personalize many Open Source solutions to realize requested customer projects.

(2001 to 2003)

Programmer / Analyst, Teinturiers Concorde Dyers inc.

- Administer the in-house ERP system with occasional updates and bug fixes;
- Administer HR database (MS SQL Server);
- Administer the SQL server, WinNT4 / Win2K and ERP system with updates and bug fixes.