Fernando Mota
User Experience Design
New York City, New York, United StatesI've strategized, designed, and developed compelling interactive designs for Tommy Hilfiger, Grey Goose, @radical.media. Currently, I'm leading the UX Design for a multi-state educational digital library. At heart, I'm an user centered designer that favors the use of visual trends and lean UX techniques to create a product that will be loved and remembered.
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Opportunities I've posted
None at the moment.Interests
Motion Graphics and Interactive environments.
AIM: cylonmodel12
Work experience
(October 2012 to
present)
UX Design Lead,
Wireless Generation
Gather requirements, define UX strategy, personas, interactions, visual design, conduct research, write testing protocols and conduct usability and accessibility testing.
Define the system information features, conduct content audits, information research, data models, data architecture, writes tone of voice, define taxonomy, content strategy, word based marketing strategy and content object models.
Define the system information features, conduct content audits, information research, data models, data architecture, writes tone of voice, define taxonomy, content strategy, word based marketing strategy and content object models.
(July 2008 to
present)
Creative Director UX/Art,
Let's Mota
Lead digital creative by integrating strategy, art direction, interaction design, and technology. Guide brainstorm sessions, and presentations with clients. Work with agencies to create, and execute concepts. Build functional prototypes to ensure a consistent, and quality experience for users. Draft specifications for development teams.
(July 2011 to
February 2012)
VP, Associate Creative Director,
Draftfcb
Participated in pitches to win new business, and extend existing client relationships. In collaboration with design leadership, and strategy; refined processes with regards to user centered design, and usability. Lead brainstorm sessions, and client presentations. Art directed and managed a junior design team.
(July 2010 to
June 2011)
Creative Director,
G2 Worldwide
Drove internal conceptual and creative development process for clients digital campaigns. Researched and 
developed user experience flows and information architecture. Supervised a staff of art directors and writers.
(May 2007 to
July 2008)
Executive Producer,
@radical.media
Worked with design leadership and client services on project pricing, team utilization, realization, expenditures, and staffing issues.
(July 2006 to
April 2007)
Group Art Supervisor,
Draftfcb healthcare
Improved and expanded RatedRx's service offerings. Partnered with the creative leadership to recruit talent. Inspired and supported staff on client and internal projects, and on their career path.
(April 2003 to
June 2006)
Senior Art Director,
Euro RSCG Life
Responsible for professional and consumer advertising campaigns while maintaining an effective workflow process enabling separate departments to complete multiple projects. Managed a team of interactive designers, production artists, and editors.
(January 1999 to
March 2003)
Interactive Art Director,
Robert A Becker
Created interactive animations for new business presentations and existing clients.
Education
(1991 to
1993)
at
Universidad Central de Venezuela
