Selling insurance used to be a highly formalized marketing discipline. But with the influx of different technologies and methodologies, sales has evolved, too. It is no longer exclusive but is actually marketed to a much broader group of people. The sales technique has become much more personal and relevant than before.
But there are some roadblocks in sales that keep insurance agents from getting prospects and clients. If you want to learn more about insurance marketing strategies, there are some reminders that you need to learn by heart. The tips below are some of them. These are the pointers that even newbies will find useful.
The Value of Listening
A lot of salespersons talk more and listen less. But this should not be the case. Remember, you are selling something that clients will use in the future. So what you must do is listen carefully to what they have to say. Give the floor to them. Ask them about their needs and stories. Once done, that’s when you should explain your products.
A Good Presentation Deck
An excellent aid to salespeople is a comprehensive presentation deck. Do not just put the technical description of your products there. Otherwise, it will be lengthy and boring. Instead, use visual aids and true-to-life stories. Keep your slides brief and short, and make the entire thing beautiful.
Do Away with Jargon
You do not want to alienate your prospective customer, do you? So what you need to do is remove all the jargon from your vocabulary. If you must use some, make sure that the explanation is something that they can easily understand.
Selling insurance policies can be formalized, but you are not compelled to follow the lead. Keep your pitch short, sweet, and personal. Make your clients feel that they are valued and always heard.