Graphic design is ever-changing and evolving. The internet picks up trends and slight changes in existing design templates and builds upon it to create a brand new design.
These new graphic design trends pave the way for bolder marketing pieces and peripherals, which help companies, promote their brand as well as products and services.
Some companies look for bold designs with shock and recall value, while others prefer the classic and minimalist approach. For graphic designers as well as companies that offer this service, here are two visual design trends that became popular this year:
The 80s Throwback
Graphic design leaned heavily on the 80s for inspiration this year, tapping into the nostalgia factor to gain more clients and customers. Characterised by bold splashes of colour and contrasting textures, there is a preference for neon colours and dark, in-your-face designs.
Some people consider this design as a combination of childhood nostalgia and futuristic thinking. If you are a child of the 80s, this kind of design is something that will call to you. For millennials or younger generations, the bold colours and sometimes jarring designs will take some getting used to.
The Return of the Geometric Collages
Besides the 80s theme, geometric collages also came back in a big way. Collages mimic the look and feel of cut-out letters, structures, or even people. The 2017 version of the collage makes use of various elements such as photos, text, illustrations and others arranged in a geometric layout.
This allows the image to play on different emotions while achieving maximum impact. Artists from companies offering graphic design services here in Melbourne are aware of the evolution of these techniques.
Their experience and skill allow them to make graphic designs translate into sales and more business for their clients.
Clever campaigns are carried onto posters, presentation materials, infographics, charts, and other printed materials. These leave memorable imprints on the minds of consumers.