Guillaume Thoreau

Head of the UX team. We provide UX design expertise to all franchises in the studio.
Implemented short cycles of design, prototyping and user testing. We deliver valuable data based on iterative prototypes very early in the design process. This output is central in informing stakeholders decisions.

Shipped games (mobile, tablet and Facebook):
- Scrabble
- TETRIS
- World Series of Poker
- Word Smack
- World Series of Yahtzee

• Managing a team of UX designers and prototypers for all Pogo.com destinations (web, mobile, tablets).
• Providing UX design and UX strategy support to the team, and to the business.

• Led a major overhauling of the Pogo.com destination site including home pages, game browsing, game pages, social features, in-game shopping experiences, general SEO and upsell optimization.
• Implemented extensive testings of prototypes to inform design and business decisions. The success of this approach led Pogo to hire a full time prototyper for the UX team.
• Initiated the creation of visual assets libraries and UX patterns libraries.
• Led research on an experimental version of the Pogo service across web and iPad.
• Provided design support to other products like Pogo on Facebook and Pogo on iPhone.
• Provided UX strategy support to the business in the form of brainstorming sessions, prototypes and demos.

Obtained significant gains in term of:
• Games upsell and time-to-games across site.
• Awareness, and actual usage of social features across site.
• Sales of virtual goods in-game

UXMTL is a group that aims to help Montreal organizations create more enjoyable, useful and meaningful connections with their audiences, through User Experience Design.

UX Design and UX strategy consulting. Owner and general manager.

Expertise: applicative web (Web 2.0), content portals, e-commerce, Software As A Services (SaaS), Cross-platform consumer services.

Clients: media, retail and telecom (Canoe, TELUS, Volkswagen, McGraw Hill). Web Startups (Cellfish.com, Praized.com, Smarthippo.com, Standoutjobs.com, and many more). Consumer services (Jobboom, Yellow Pages).

UX Design and UX strategy consulting.

Project: defining a common shopping experience for 3 different online stores of the Quebecor Group: Archambault.ca, ShoppingTVA.ca and Zik.ca

Establishment of a strategy to solve the many challenges posed by an "e-shopping mall":
• Design of a unified cart and checkout process with upsell and cross-sell capabilities.
• Design of navigation rules and patterns that can fit different stores with distinctive brands and audiences.
• Design of a unified account, shipping and billing dashboard.
• Design of templates and patterns for product pages, category pages and home pages that can fit different stores with distinctive brands and audiences.

Worked closely with the art team and analysts.

User Experience designer, manager of the interaction design team. I was lead UX for all the projects related to TELUS: TelusTV, myTelus.com, and Telus Central (an experimental interface to access all TELUS services across Web, TV and mobile).
Also worked on projects for Orange, Bluestreak Tech, Thomson-RCA, and several TV related mini-sites and web games.

Designed from the ground-up a new user experience for the web-based version of Neocase (named Wincall at the time).
I also designed the brand identity, logo (still in use) and all brochures of the company.

Designed UIs for interactive CDroms and early websites. Devised a Web strategy called SedocOnLine. Did numerous video sequences in 3D for corporate movies and interactive CDroms.