Karan Sood

Data Ninja, Analytics Expert, Pricing Consultant, and Strategy architect

• Currently working as Pricing & Offer Strategy Manager at Yellow Pages Canada. Responsible for creating pricing strategies for all YPG print and online products across Canada. Managing the pricing strategy lifecycle, which includes price creation, value articulation, price communication and value measurement. Also, responsible for managing multi million dollar in offers, discount and reward programs. Using discounts as a growth strategy and not a discount strategy. Also, responsible for identifying revenue opportunities using analytics and running monthly sales initiatives and campaigns. • Worked at Mitsubishi Motor Sales of Canada as a Pricing Analyst in the Aftersales Department. Solely responsible for formulating pricing strategy for all Mitsubishi Canada Parts & Accessories. A key member of the team responsible for the successful implementation of Mitsubishi's first Parts Distribution Centre in Canada. Designed pricing processes, developed strategic pricing policies, pricing system development, margin structure analysis, competitive pricing analysis, and serve as a contact between pricing department and rest of Mitsubishi Canada. • Previously worked as a Pricing Analyst for General Motors of Canada Ltd. During my stay at General Motors I became proficient in Pricing Lifecycle Management, developing new pricing strategies, monitoring and identifying products with margin threats and conducting post implementation review of programs. My expertise in strategic pricing has helped me in developing pricing and programs improving sales and profit margins. • My problem solving skills, self-motivation and excellent communication abilities in dealing with the public and my fellow staff members have enabled me to establish strong working relationships. Throughout my professional and university work experience my goal has been to improve customer satisfaction and add to the bottom line of the company or the project I work on.