Kevin Steinbuch

Launched in November 2008, Groupon features a daily deal on the best stuff to do, see, eat, and buy in 48 countries, and soon beyond (read: Space). We have about 10,000 employees working across our Chicago headquarters, a growing office in Palo Alto, CA, local markets throughout North America and regional offices in Europe, Latin America, Asia and around the world.

• Expertise in sales, marketing and research to develop and enhance marketing plans to create business development opportunities for merchants in the Los Angeles area. .
• Foster client relationships and negotiate contracts to increase new business opportunities and profitability for Groupon and the key merchant.
• Provide consulting to individuals and businesses designed to assist with creating, planning, managing, and execution of sales and marketing plans.
• Work closely with clients to help determine the best solutions to market their products and services.
• Provide strategic direction to the client by promoting best business practices in order to uphold client’s mission and values. By clearly understanding client’s needs and working diligently as their business partner, earn the confidence of clients.

RelaxReflect’s Mission is to be the world’s most recognizable graphic clothing brand to combine cool design with functional purpose. Featuring retro, edgy and innovative reflective graphics that illuminate when exposed to light, our customers can relax in the notion that they are always seen in the coolest clothes on the planet. RelaxReflect™ is also about clothes that feel and look great while utilizing attractive designs that inspire our customers to choose to be seen and those who value individualism and uniqueness in their daily lives.

The inspiration for RelaxReflect™ is to make cool graphical clothing that will stand the purposeful test of time and not simply be another graphics fad in the ever changing fashion market. We always aim to achieve this goal by finding innovative ways to combine style and graphical function in a creative, versatile and meaningful manner. Our designs range from simple, classic and ‘clean’ to the more intricate type of clothing aimed to highlight self-expression and uniqueness. RelaxReflect™ is designed for those who are personally responsible, yet independent, strong and not afraid to express their identity and style.

 Manage and sell into defined territory, proactively nurturing existing Dealer Network to increase awareness & sales.
 Engage new dealers to increase coverage & penetration within your defined territory.
 Engage Commercial sales opportunities within the region.
 Build relationships with local influencers in the fitness and rehab communities.
 Represent/help build the ElliptiGO Brand by active participation in the sport.
 Support Regional media opportunities as needed.
 Meet deadlines and sales goals for the territory.
 Travel to dealer for Sales Calls - review sales, recommend new products.
 Motivate and educate accounts and the end consumer to represent and sell ElliptiGO bikes.
 Build weekly sales forecasts and work with VP to discuss sales numbers and monthly goals.
 As a company, we sold 1,200 bikes in 2010, increased that number to 3,500 in 2011, est. 2012 numbers are over 5,000 bikes
 Significant travel to Northern California, Pacific Northwest, Utah, Colorado and Arizona to manage existing business.

 Responsible for implementing and managing the company sales, marketing, and distribution objectives within a geographic territory covering the Company's distribution channels.
 The primary role is to meet TYR's wholesale accounts, needs and to service and support the territory business.
 Position is also responsible for managing the Team Sales and Service Rep to grow and support all current and prospective swim and triathlon teams/clubs.

 Selected Accomplishments:
 Managed over 300 accounts in California, Arizona, Nevada and Hawaii.
 Increased sales by 25% YoY in dedicated region.
 Responsible for selling technical swimwear and high-end competitive triathlon apparel and equipment.
 Highest month of sales: $474,000 (March 2011).
 Managed over 30 TYR sponsored athletes in Triathlon.
 Created a Travel Portal presentation to Executives to save travel dollars and increase business success.
 Sold product to all west coast Ironman and Ironman 70.3 events, including Kona, Hawaii in 2010.

Key Responsibilities:
 Organization and Planning.
 Determine calendar planning via Sales Force.com on a weekly basis.
 Arrange and manage the time necessary to complete the tasks for the company.
 Plan the time needed with the Vice President of Sales to cover business issues, account goals.
 Determine and use all the resources applicable to support the sponsored events
 Master and maintenance of vast knowledge of client's business, competition, and latest industry trends
 Meet booking deadlines and sales goals for the territory
 Develop and maintain a prospective dealer list and open new accounts
 Motivate and educate our accounts and the end consumer to represent and sell TYR products
 Responsible for merchandising, selling, stocking, maintaining accurate inventory numbers at events

 Primary point-of-contact for 125 hotel/tourism accounts with combined gross bookings of $35 million a year.
 Analyze clients’ business challenge and developing tailored solutions that exceeds expectations.
 Identified high-potential partner, developed SEO/SEM optimization and marketing programs that resulted in 49.4% growth.
 Implemented tracking tags and reporting through Omniture to monitor effectiveness of link placements and online promotions.
 Expert web analytics which included transaction summary, visitors, shoppers and conversion data.
 Become subject matter expert within hospitality vertical and trusted advisor to 10+ strategic partners.
 Integration and usability best practices that drove 50%-194% increase in monthly site traffic.
 Demonstrated commitment to teamwork and motivating account results through displayed performance success.
 Implemented Search Engine Marketing (SEM) campaign in Google Adwords with large partner which resulted in 51% growth in gross bookings.
 Search Engine Optimization (SEO) was performed on all new relationships to improve volume and quality of traffic.
 Multivariate testing with A/B split tests regarding online advertising images and creative to insure highest visitor count.
 Educate client teams on efficient data strategies and leverage existing custom reporting solutions.

- Main point of contact to clients - campaign planning and analysis, complex behavioral targeting scripting, managing launch and execution, and deal with re-negotiations.
• Liaison between development, clients, and client service teams. Manage client expectations including delivery schedule and product
features.
• Full product lifecycle management - develop project scope, draft and own product requirements and statement of work (SOW), manage
timelines, assess progress and analyze completion.
• Established/developed the Campaign and Analytics discipline to support clients and agencies needs and managed team to support effort.
• Manage and grow client accounts with complex consulting projects.
• Plan, prepare and execute high impact meetings with prospects and clients.
• Identify and develop a strong understanding of client's core objectives and challenges.
• Build clear deliverables in brand and sales strategy, business process, technology assessment, business risk.
• Subject matter expert (SME) of online marketing, analytics, and tracking technologies for sales team, external agencies, and clients.
• Bring strategic business planning approach to engagements that are based on creative web design and marketing requirements.
• Assess near-term needs, utilizing structured interview processes to establish business priorities; consult with subject matter experts and
develop alternative solutions; advise on options, risks, costs versus benefits, and impact on other business processes and system
priorities.
• Consult clients on campaign improvements to maximize sales of complementary products that yield the most effective campaign results.
• Manage clients’ monthly accounting, financial forecasting, and ad inventory management.
• Manage, traffic, serve and review online display rich media, and search marketing campaigns with Double Click, Dart Technology.
• Identify, penetrate, befriend, and win the trust of key accounts.

Worked with MS Access to develop web-based analysis, HTML, ASP code to develop web portals and worked within secure web forms to
activate account keys to paid publishers to Microsoft Press Online.
• Managed the release of the first MELL (Microsoft e-learning Library Kit) for online publishers.
• Worked with IT professionals to develop content compatible for Pocket PC technology.
• Assisted in monthly web casts for the Worldwide Marketing team.
• Create and build web sites, animated gifs, banners and logos.
• Administer Microsoft Press web site maintaining infrastructure and ensuring site compliance.
• Quality assurance for internal operations and accounting reconciliation for monthly and annual periods.
• Track accounting payments to ensure MDF is spent according to budget.
• Microsoft Excel guru with pivot tables, macros and v-lookups.
• Provide operating reports with detailed budget information for morale to Marketing.
• Provide support for software development and operations team.
• Generate ad hoc analysis and/or other special requests for sales.
• Produce product collateral such as sales sheets, one pagers, client presentations and case studies.