Laura Politis

• Manage 3+ major social media engagement campaigns with budgets of $0.5-1.5M for Fortune 100 clients, ensuring timely delivery and quality engagement
• Implement processes and procedures across departments, including implementation of new company-wide production software
• Provide strategic input, insight and memorandums to current and prospective clients

Relationship Building (Sales & Marketing)
• Created & nurtured relationships with major media company resellers by staying involved throughout the sales cycle and beyond
• Researched and benchmarked industry standards, trends and insights
• Created sales presentations, distilling complex information into simple, easy-to-understand narratives that facilitated product and Twitter awareness, understanding and adoption
• Built and delivered learning programs, educational events, case studies, best practices and tips about Twitter and Needium products to potential & existing clients, resellers, and internal resources
• Developed tailored, integrated marketing campaigns for SMBs using lead generation, organic outreach and compelling content
• Explored new client, product and technology partnerships across North America and in Europe
Product Management
• Translated business requirements into technical requirements, with thorough understanding of back-end and UI needs
• Built ElasticSearch queries that categorized and filtered incoming tweets, improving content relevance by over 75%
Process Management
•Implemented and optimized procedures and benchmarks to monitor effectiveness and quality of interactions, with a constant view to rapid scaling and avoiding future friction
• Implemented process improvements leading to a 200% increase in productivity within 1 month
Operations
• Hired & managed a team of 5 community managers (as well as interns) and administrative personnel, liaised with dev team
• Headed strategic review of company’s products, market positioning strategy, resulting in upgrades to reporting, significant product and UI changes, a focus on higher value segments and a realignment of company objectives and targets
• Forecasted annual operational expenses and financial forecasts, reduced infrastructure costs by 25% annually

• Analyzed operational processes, workflow and internal communication to optimize controls and improve efficiency; increased profitability by 2% in a period of rising costs
• Managed buyer and distribution relationships with Wal-Mart USA, Canada and other select international Wal-Mart subsidiaries

Developed a 5 year strategic plan to help the MUHC cancer support organization gain awareness within the community and become an example to others


Developed 
a 
governance 
framework (granting
 strategy
 and 
gifting 
guidelines), 
including
 risk 
mitigation 
and 
the 
establishment 
of 
a 
board 
of 
directors 
(structure 
and 
procedures),
as 
well 
as an 
integrated 
marketing 
plan


Created brand maps, assisted in the creation of branding and marketing materials for international pharmaceutical clients, including Bayer, P&G and Nestlé.

• Managed & coached a team of 15-17 customer service representatives, achieving top results in quality and resulting in the promotion of 5 representatives to higher positions
• Founded, instituted and led the “FidoFeud” project, promoting increased employee satisfaction and achieving increased customer care quality
• Coordinated various change management and team building activities
• Created & implemented a revised quality grid for monitoring of call quality & monthly bonification structure