Martin Wiedenhoff

Digital Marketing Evangelist

Montréal, Québec, Canada

Remarkable Marketing Professional with advanced organisational skills achieving corporate and budgetary objectives. Management and Business Analyst experience across Europe and North America. Consistent success in emerging markets using strategic marketing tactics. Accustomed to dealing with corporate partner and client negotiations. People management skills in a high pace environment. Excellent communicator within the sales organisation, senior management and partners when coordinating vertical marketing and sales tactics. Passion for networking and career mentoring. Born leader and entrepreneur with a constant drive to be challenged by likeminded professionals. Marathon Quebec City 2001 finisher Marathon Montreal 2008 finisher 70.3 Ironman Tremblant 2012 finisher 70.3 Ironman Timberman 2013 contender

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Work experience

(April 2011 to present)

Consultant - Digital Marketing Strategy, CGI

Projects:

July 2012 - (ongoing) - Digital Marketing Project Manager for Desjardins

May 2011 - June 2012 - Personal Finance Management Tool for Desjardins (AccèsD)

October 2011 - February 2012 - Web Analytics - vendor strategy for BAnQ

April - May 2011 - Web Analytics - vendor strategy for McGill University

(September 2009 to March 2011)

Product Development Manager, LULU Software

Part of the Product Development Team in charge of online marketing strategies, product development and take to market initiatives in 220 countries and 5 languages for key product www.sodapdf.com

(July 2007 to September 2009)

Senior Market Analyst, TELUS

Member of the 40 senior marketing professionals at TELUS supporting the corporate telecommunications and IT market of 220,000 companies in the French speaking region of Quebec.

Core contributions:
* Supporting the SMB Sales team of over 100 direct and indirect Account Executives for Go To Market and Web strategies focusing on the Unified Communications solutions portofolio

* Constantly updating marketing strategies with world class information from partners and consultants such as Forrester, Gartner and IDC.

(April 2006 to July 2007)

Product Manager, Videotron

Part of 10 senior marketing professionals supporting 35,000 SMB clients in the French region of Quebec and in charge of the TV and wireless phone product line.

Core contributions:

* Deliver the best bundle marketing strategy for SMB in Quebec with 5,000 net new clients

* Complete review of the web strategy which added features that national competitors are still unable to offer

(January 2002 to March 2006)

Product Manager, Insight Canada Inc

Team player in a group of 5 Senior Product Managers in charge of the software portofolio in Canada. Responsible for Marketing and Channel strategies with over 15 North American partners.

Core contributions:

* Solid double digit sales growth with strategic partners Microsoft, Symantec, Oracle, Adobe and Citrix interacting with Channel Directors across North America.

* Managing a Marketing Development Fund (MDF) portfolio worth over $500,000

(October 1993 to August 2001)

Manager, IKEA of Sweden

Paris (France) 1993-1996, London (United Kingdom) 1996-2000 and Montreal (Canada) 2000-2001

Montreal : Marketing Coordinator for seasonal product range with annual sales of $30 millions.
London : Environmental Manager in charge of implementing IKEA of Sweden recycling guidelines.
Paris : Part time Customer Services employee financing university studies.