Michael Boyle

I worked as the marketing director for this exciting new company providing advanced tools for the Canadian charitable sector.

Social media and marketing consultant.

Nexalogy Environics is an innovative software company and strategic consulting firm that provides social media intelligence solutions in the following areas: marketing and branding, sustainable development, political communications, and PR problem solving. I was a founding partner and VP for the company and led much of the company's consulting work during my time with the company.

I was a founding Board member of The New Cafe, the organization that took over the management of Cafe Utne from the Utne Reader Magazine in early 2006. The New Cafe is a nonprofit incorporated in the State of Minnesota. The Cafe was the Webby award winner for Best Online Community in 2001. This was a volunteer part-time commitment.

-In consultation with Sales and Product Management, established marketing strategies and tactics to meet all organizational and sales objectives and was responsible for the successful execution of those tactics and strategies.

-Conceived and executed all traditional and online marketing, including events (trade shows, etc.), advertising, promotional activities, and media relations.

-Established a successful channel marketing program focused on recruiting channel partners and providing an appropriate level of service to existing partners.

-Managed and/or executed all communications, including media relations, investor relations, and online and offline content development (messaging, writing whitepapers, corporate sites, partner program sales collateral, presentations to potential investors, etc.)

-Navigated the company successfully from a low-visibility “dark” period, leveraging a pre-launch visibility campaign and a product launch campaign that culminated in the successful launch of the company’s flagship product at DEMOfall 06 in San Diego, CA.

I teach online marketing and (in the past) project management in McGill's Graduate Certificate in E-Business program.

Associate with a consulting company in Ottawa that focuses on governance, capacity development, human resources development and training in the public sector.

During this time I completed research and/or training projects with Transport Canada, Heritage Canada (Cultural Affairs sector), Human Resources and Skills Development Canada, Corporations Canada, and others in the areas of change management, project management training, organizational development, client & customer service, and “environmental scan” reporting.

-Member of a small cross-functional team responsible for developing and deploying all Canadian Internet marketing and strategies for this global pharmaceutical company.

-Managed a diverse range of projects, including the deployment of marketing programs, internal and external communications projects, online continuing medical education programs, scientific advisory board websites, persistency and compliance programs, health promotion programs, etc.

-Advised colleagues and executives on policy issues, competitive technical intelligence, developing trends in electronic communications, and scientific communications using new technology.

-Developed short-, mid-, and long-term online marketing strategies surrounding specific product groups throughout the products' life cycle.

-Evaluated vendors and worked with vendors to put their approaches and strategies to work in service of Canadian and global strategies.

I was elected to the Board of Directors of this non-profit ISP in Montreal in October 2000. I was later elected Vice-President in early 2001.

Conceptis Technologies was one of Montreal's first successful dot-com companies. I was an early hire and stayed with the company through it's initial growth period. Conceptis has since been purchased by WebMD but continues to operate somewhat independently in Montreal.

Responsibilities:

-Managed the conception, development, and marketing of new web products. Conceptis products are independent web-only publications and communities covering specific fields of medicine.

-Served as primary client contact and account manager for key clients.

-Developed and executed comprehensive strategic plans and marketing and communications planning related to new properties.

-Corporate communication planning and execution, including responsibility for the company’s website.

-Event/Conference management for major North American medical conferences

While I was also completing my graduate studies, I worked at CTHEORY, where I was involved with all areas of the publication of an internationally recognized online academic journal in the humanities, including both editorial and production aspects of publication. At CTHEORY I worked closely with Dr. Arthur Kroker and Marilouise Kroker on all aspects of the editorial development of journal.