Marketing consultantMontréal, Québec, Canada
I am a consultant with a proven track record at strategic planning, marketing strategy, product development, project management, client relations & account management, communications, and problem analysis for business of all sizes, from startups to multinationals and everything in between. As a pioneer in online and social media engagement, I have been employing advanced strategies using innovative online and social tools for most of my career.
Opportunities I've postedNone at the moment.
Social media, online publishing, general marketing, Pharmaceutical marketing, knowledge management, virtual communities, content design and development (including editorial/writing), mobile program development, product management.
-Conceived and executed all traditional and online marketing, including events (trade shows, etc.), advertising, promotional activities, and media relations.
-Established a successful channel marketing program focused on recruiting channel partners and providing an appropriate level of service to existing partners.
-Managed and/or executed all communications, including media relations, investor relations, and online and offline content development (messaging, writing whitepapers, corporate sites, partner program sales collateral, presentations to potential investors, etc.)
-Navigated the company successfully from a low-visibility “dark” period, leveraging a pre-launch visibility campaign and a product launch campaign that culminated in the successful launch of the company’s flagship product at DEMOfall 06 in San Diego, CA.
During this time I completed research and/or training projects with Transport Canada, Heritage Canada (Cultural Affairs sector), Human Resources and Skills Development Canada, Corporations Canada, and others in the areas of change management, project management training, organizational development, client & customer service, and “environmental scan” reporting.
-Managed a diverse range of projects, including the deployment of marketing programs, internal and external communications projects, online continuing medical education programs, scientific advisory board websites, persistency and compliance programs, health promotion programs, etc.
-Advised colleagues and executives on policy issues, competitive technical intelligence, developing trends in electronic communications, and scientific communications using new technology.
-Developed short-, mid-, and long-term online marketing strategies surrounding specific product groups throughout the products' life cycle.
-Evaluated vendors and worked with vendors to put their approaches and strategies to work in service of Canadian and global strategies.
-Managed the conception, development, and marketing of new web products. Conceptis products are independent web-only publications and communities covering specific fields of medicine.
-Served as primary client contact and account manager for key clients.
-Developed and executed comprehensive strategic plans and marketing and communications planning related to new properties.
-Corporate communication planning and execution, including responsibility for the company’s website.
-Event/Conference management for major North American medical conferences