As change accelerates and commerce becomes increasingly complex, we need bold and refreshing solutions to distinguish brands from their competition. Rudy Abitbol dedicates his career to helping companies become distinct through fostering online relationships between businesses and their markets. After seeing how stale e-commerce practices offered in Montreal were, Rudy founded PixelSociety— a web strategy agency whose goal is to reduce complexity, and does simply that. Through tailoring social media channels, initiating or improving web presence, and constructing a recognizable online brand, Rudy believes digital interaction can be as seamless and engaging as real life. Prior to PixelSociety, Rudy worked with Quebec’s leading creative agencies including Twist Image and BBDO Montreal (principle clients: Dairy Farmer of Canada and Gillette, respectively). He holds a Masters in marketing and e-commerce from the Hautes Études Commerciales. Specialties: Social Networking, eCommerce. Magento Implementation, Search Engine Optimisation.