Reporting directly to the Director of Marketing, the Webmaster is primarily responsible for development, maintenance, and management of the Presagis corporate website as well as other intranet and extranet sites. The position is also accountable for execution and tracking of email marketing, SEO, and SEM initiatives for Presagis. In this role, the Webmaster will:
Develop and optimize online marketing initiatives and email campaigns to drive customer acquisition and sales opportunities.
Implement web pages, maintain content and oversees day-to-day management of the company website, and assure quality and integrity of web pages.
Support development and execution of email marketing campaigns and online lead generation and nurturing programs including the delivery of announcements, newsletters, and client alerts, as well as multi-communication campaigns in support of events and new product launches.
Implement, analyze, and optimize organic and paid search engine marketing activities to optimize page ranks and lead generation.
Manage online marketing measurements and reporting including web site, online advertising, paid search and SEO, and email. Make recommendations for improvement.
Provide weekly & monthly web activity/tracking/lead status reports.
Bachelor degree in Marketing, Web Design/Development, or related discipline.
3 years experience managing corporate and e-commerce websites, executing online campaign strategies, and implementing web-based lead generation programs.
Ability to perform web-development work.
Ability to implement SEO and SEM strategies to improve site performance, page rank, and lead generation.
Ability running and evaluating email marketing programs (lead nurturing and drip campaigns).
Experience building and/or maintaining a CMS-based website, and other tools including marketing automation and CRM systems.
Experience with web analytics tools including, but not limited to, Google Analytics and AdWords.
Experience with web conferencing tools including WebEx or GoToWebinar.
Experience with .NET, ASP.NET, MSV.
Expert in HTML, XHTML, XML, CSS.
Database Knowledge: MS SQL, MySQL.
C++ / C# development experience.
Must have working knowledge of PHP & IIS7.
Knowledge of Flash.
Experience with design tools such as Adobe Dreamweaver, Illustrator & Photoshop an asset.
Bilingualism (French and English) is required.
Email your curriculum vitae and cover letter to firstname.lastname@example.org.